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  • Dynamisez lépargne de vos clients via la finance durable
    C’est en tout cas ce que laisse entendre une récente enquête menée par Neuroprofiler, qui a mis en lumière que 28% des investisseurs sondés étaient prêts à sacrifier leur rentabilité au profit de la finance durable
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    En contact avec les régulateurs et acteurs européens, Neuroprofiler est bien placée pour constater les attentes, avancées ou freins dans le domaine de la finance durable 60 % des investisseurs privés disent chercher à avoir un impact dans leurs investissements, pourtant ce pourcentage est loin de se retrouver dans la réalité des portefeuilles
  • Archives des Branding : Neuroprofiler
    Grursus mal suada faci lisis Lorem ipsum dolarorit more a ametion consectetur
  • ESG funds: Which environmental objetive to focus on? - Neuroprofiler
    To sell the right product to the right person, financial institutions need to know the sustainability preferences of investors To help them in this task, Neuroprofiler conducted a survey of 800 investors located in Europe and the US in July 2021 to assess their ESG preferences, based on the European Taxonomy
  • Biais cognitif : leffet de leurre - Neuroprofiler
    Vous pouvez investir dans l’une de ces trois entreprises: Entreprise A : une startup dans le secteur alimentaire Entreprise B : une startup dans le secteur financier, qui a eu des difficultés financières récemment Entreprise C : une startup dans le secteur financier, avec des résultats très prometteurs Laquelle choisissez-vous ? On préfère la meilleure option
  • Confirmation bias and financial decisions - Neuroprofiler
    What is the confirmation bias? Confirmation bias refers to the cognitive tendency to actively search for, interpret, process and recall information that supports their existing view while disregarding or minimizing information that challenges their viewpoints
  • Archives des Cognitive Bias - Page 3 of 5 - Neuroprofiler
    Procrastination is the action or habit of delaying activities or situations that should be attended to, replacing them with other less relevant situations that we find more enjoyable
  • Neuroprofiler | Allnews
    Neuroprofiler est un jeu de finance comportementale qui permet de faire des recommandations financières sur-mesure en ligne avec la réglementation financière
  • Home bias and financial decisions - Neuroprofiler
    Home bias, in the context of finance and investing, refers to the tendency of investors to allocate a disproportionately large portion of their investment portfolio to domestic or local assets, such as stocks and bonds, rather than diversifying their investments across a broader range of international assets
  • Neuroprofiler | LinkedIn
    Neuroprofiler | 1,755 followers on LinkedIn From compliance to performance | Neuroprofiler helps financial advisors better assess the risk profile of their clients for business and regulatory purposes We provide them with online, MiFID II - compliant and gamified questionnaires based on behavioral finance We are based across Europe (Paris, Barcelona and Milan)
  • Cognitive Bias: the Ellsberg paradox - Neuroprofiler
    Applications to finance Ambiguity aversion affects our daily decisions and in particular our financial decisions We tend to avoid investing in something we do not understand and whose probability of failure or success is hard to estimate
  • Articles : Page 4 of 18 - Neuroprofiler
    What is gamification? Gamification is an innovative idea that consists in applying game mechanisms to other domains (websites, applications, social networks, etc )
  • Archives des Tendances - Neuroprofiler
    L’AMF (Autorité des Marchés Financiers) a publié cette semaine de mars 2023 une étude qui indique l'apparition d’une activité croissante des investisseurs particuliers en France en 2022
  • How to measure the impact of home bias? - Neuroprofiler
    How to measure the impact of home bias The well-known phenomenon of home bias in finance refers to the tendency of investors to prefer investments in domestic securities instead of enjoying the added value of diversification through investments in foreign securities
  • Framing effect and financial decisions - Neuroprofiler
    Focus on Core Content: Try to focus on the core content or information presented rather than getting caught up in the way it’s presented Recognizing and understanding the framing effect can enable individuals to make more informed and rational decisions by evaluating options based on their actual content rather than being overly influenced





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