FOB -- Free On Board -- Definition Example - InvestingAnswers FOB terms indicate when the risk of loss shifts from the seller to the buyer They are very important to participants in international transactions and particularly for contracts involving delicate items or items that are vulnerable to theft Our example illustrates the concept of FOB Destination, which is the standard and most common FOB term
Market Cannibalization Definition Example - InvestingAnswers To illustrate, suppose a company, XYZ, reputed for its quality wristwatches, decides to introduce a line of belt-fob pocket watches in an attempt to capture a larger market segment XYZ soon discovers that despite the successful rollout and high sales volume of its new pocket watches, its volume of wristwatch sales has taken a concurrent nosedive